"CHING HWA Advertisement Co., Ltd. was established in 1999. There are currently four magazines printed under CHING HWA, namely: PIONEER Industrial Machinery Magazine, PIONEER Hardware Magazine, PIONEER Woodworking Machinery Magazine and PIONEER Building Material, Hardware & Furniture Magazine. For the past 12 years, CHING HWA has aimed at emerging markets spanning the globe, especially the markets in Africa, Central and South America, Central and Eastern Europe, Middle East as well as Central and South Asia."